CENTRAL RESERVATIONS SA Ltd
also trading as
CENRES IMPORTS Ltd
THIS IS WHO WE ARE AND WHERE WE CAME FROM....................... :
...a dynamic & diverse Closed Corporation Company,
established in Pretoria, South Africa in June 1996 by INGRID WITTMANN
as an expansion to her successful Guesthouse business the "ALT DÜSSELDORF INN"
by purchasing art directly from the craftsmen/women
- originally as a Booking/Travel Agent,
- Tour Guide Service,
- Guesthouse with Art & Craft exhibits on sale - helping empower Women and the Disadvantaged
in the rural areas outside of Pretoria and in
- a Consultancy for the Hospitality Industry
branched out from South Africa to establish a Ltd Corporation in the USA in
June 2003 with the main objective of DESIGNING, DELIVERING and PROVIDING OUTSTANDING
SERVICES & PRODUCTS SUCH AS "the DESIGNER COMB" and many other individually hand
manufactured 'south African elegance' to our valued AMERICAN CLIENTS.
OUR MAIN BUSINESS TODAY IN the USA and now also in Europe is:
- the DESIGNER COMB ®- click on catalogue
- the IMPORT and DISTRIBUTION OF HAND MADE GOODS FROM SOUTH AFRICA INTO THE
USA WHICH ARE MANUFACTURED BY ZIMBABWEAN REFUGEES, THE DISABLED, AND
DISADVANTAGED NATIVE INDIVIDUALS & COMMUNITIES in SOUTH AFRICA
- WHOLESALE & RETAIL OF THESE IMPORTS
OUR OTHER BUSINESS:
We book and guide you ON SAFARIS TO SOUTH AFRICA and can design all Tours & Safaris to your
- "EXPORT" OF AMERICAN TOURISTS :-)
individual needs and wants.
every one of our individually and COMPLETELY handcrafted
DESIGNER COMBS is a piece of ART.
The comb's skeleton is made from one continuous piece of electroplated
wire, BEND BY A SKILLFUL HAND guiding a pair of pliers.
INGRID HANDPICKS EVERY ITEM IN SOUTH AFRICA WHILE ASSURING THAT ALL THE
RULES OF "FAIR TRADE" ARE ADHERED TO.
WHAT INSPIRES ME.......
THE STORY :
WHO WE ARE AND WHERE WE CAME FROM………….
CENTRAL RESERVATIONS SA Ltd, t/a CENRES IMPORTS Ltd, is a dynamic & diverse
Closed Corporation Company, established in Pretoria, South Africa in June 1996 by
INGRID WITTMANN as an addition to her successful Lodging/Guesthouse business
the “ALT DÜSSELDORF INN” established in Pretoria Jan. 1990.
Central Reservations SA cc, South Africa, was originally as a Booking/Travel Agent,
Tour Guide Service, and Guesthouse with Art & Craft exhibits on sale – wanting to
empower women and help the disadvantaged in South Africa by purchasing art
directly from the craftsmen/women in the rural areas outside of Pretoria and in
Kwazulu-Natal. It was also a Consultancy for the Hospitality Industry.
On June 12th 2003 a branch of Central Reservations SA cc was established and
incorporated in the U.S.A
Under the name of “CENTRAL RESERVATIONS SA LLC” – t/a CENRES IMPORTS
LTD, with the main objective of DESIGNING, DELIVERING and PROVIDING
OUTSTANDING SERVICES & PRODUCTS SUCH AS “the DESIGNER
COMB ™ ” and many other individually hand manufactured 'South African elegance'
& innovations to our valued AMERICAN CLIENTS.
Before establishing this company in 2003, a thorough investigation and feasibility
study on conducting this type of business in the USA was performed, beginning in
September 2002 when the South African government asked “Central Reservations
SA cc” and Ingrid Wittmann, to represent SOUTH AFRICA at the
1st CCA meeting/exhibition/conference in Atlantic City, NJ, “AFRICA 2000” 30.Sept
to 03.Oct. 2002. This conference was organized by the CCA= Corporate Council on
It was established at this conference, that there was a great interest and demand
within the USA in South African handcrafted products, and also a great
humanitarian interest by the American people to help eliminate poverty in South
Africa and around the world, which is a basic principle of our company.
I personally conducted more research and found the USA a favourable market to
import handcrafted items from South Africa. American people loved the handcraft
and art that we imported, such as original hand-woven Zulu container baskets,
traditional Zulu bead jewellery, hand-woven wool rugs, mask, batiks and similar
items. We opened a branch of my South African company and duly
registered/incorporated this branch of CENTRAL RESERVATIONS SA cc in the US =
(LLC)Ltd on 12th June 2003 in South Carolina, USA.
The corporation’s 1st tax year/fiscal year closed after 18 days of sales, on 30th
June 2003 with an income of just $409, increasing substantially and steadily year
after year thereafter.
I travel to South Africa 2 to 3 times per year to handpick every item for import
into the USA. The items were usually purchased at the (retail) price the artists
asked for. Our large quantity purchases for USA imports provided the individual
artists with much needed, and above minimum wage income. However, due to
economic forces the demand for south African handcrafted art items shrank.
For this reason we had to adapt, and found a more useful and innovative product
which would also help create income for people in the USA! By January 2005 we
began importing a new 100% handcrafted and very useful, high quality item from
South Africa into the USA, “the DESIGNER COMB D/C ™ ” .
This new import item was very welcomed by American women, and sold in
enormous numbers for its high quality, female elegance and great comfort. The
humanitarian aspect of importing the DESIGNER COMB into the USA is also
enormous! We are (CENRES IMPORTS LTD) helping many individuals and families
in South Africa to have a decent income, which translates into 3times higher than
minimum wage (that is…, IF one is at all able to find a job in South Africa with it’s
very high unemployment rate !).
Important sustainable job creation and socially responsible “green” aspect of
CENRES IMPORTS Ltd:
The DESIGNER COMB is 100% handmade in South Africa by 6 groups of people
who all work as independent units:
• Refugees from Zimbabwe are flooding into SA as there are little prospects
for food or jobs in their country due to the disastrous economic situation under the
Mugabe regime. These refugees gain legal work status in SA by creating jobs for
Southafricans. These refugees, mainly the men are well known for their “wire
art”, and they create the wire frame for our DESIGNER COMB by bending each
tooth on the comb from ONE continuous wire with their skillful hands guiding a pair
of pliers. Every loop through which later on the elastic is guided, is also bent from
one wire by hand/pliers. 2 sizes of pliers are used. By creating these frames for our
comb, these refugees are creating jobs for the South African disabled
and disadvantaged people by selling their frames to them for further
manufacturing steps, therefore creating new jobs for the next step in
manufacturing our Designer Combs.
6 processes and groups of people create the great quality, handmade
DESIGNER COMB D/C:
• 1.= creation of the frame for “the DESIGNER COMB ™ ”
• 2. South African men now conduct the “soft bending” on this frame which
holds it together
• 3. Side-stringing of small beads for sides of frame is done by many disabled,
men and women
• 4. Stringing beads binding around the side of the frame is the 4th step in the
creation of the Designer Combs
• 5. With the finished frames, now the WEAVERS become creative by
combining the frames with high quality, artfully beaded elastic. Our
weavers are men, women, school leavers, disabled people, single mothers,
AIDS's widows, and other disadvantaged members of community..
The weaving is the most creative part of the DESIGNER COMB’S COMB’s’s
hand manufacturing process and involves Zulu women, AIDS widows, single
mothers, which are taking care of a families and children by themselves.
The weaving can be done in their home environment giving the individual
the opportunity to be with their children and family!
• 6. People with simple mathematical skills are booking each manufacturing
stage of the comb in/out,and forward the item to the next processor
• 7. The administration of raw materials is overseen by refugees from other
African countries, unemployed Africaners, women/men with disabilities,
AIDS affected persons
Each of the above steps of the DESIGNER COMB’s manufacturing process leads to
other job creations in South Africa.
• JOB CREATION (and pride) IN SOUTH AFRICA:
OUR IMPORT AND SALE OF “the DESIGNER COMB” in the USA (and soon also
in Germany, the UK, Australia) has made all of the above involved people very
proud and created more jobs and better income for them! Most earn 3times the
minimum wage in that country.
They all give their very best to create a very high quality product for the US
market. My company supports their livelihood by buying and importing many
thousands of combs per year into the USA for sale to an upmarket, quality
orientated female clientel.
• MARKETING/ AVAILABILITY IN THE USA:
CENRES IMPORTS LTD markets “the DESIGNER COMB” mainly through TRADE
SHOWS such as ‘Helen Brett’ jewelry and accessory show, New Orleans, California
Gift Shows in Los Angeles and San Francisco, West Michigan Women’s Expo, Florida
Conference for Women, other women’s expos.
The GREEN FESTIVAL, GO GREEN EXPO, the GREENLIVING EXPO…., BMSE.net are
events which recognized the humanitarian factor of the DESIGNER COMB D/C and
it's "green" and "healing" elements as well as our efforts of helping others. In
return, Cenres Imports Ltd thoroughly supports the efforts of the GREEN
FESTIVALS, BMSE and other 'green organisations' for a BETTER, CLEANER,
the DESIGNER COMB D/C's and CENRES's positive contribution to the US economy:
a) WE HAVE CREATED A NETWORK OF DISTRIBUTORS, AGENTS, BROKERS,
RETAILERS in as many as 10 States of the USA who may purchase from
Cenres Imports at wholesale prices, and are creating an income for
themselves this way,
b) Brokers or Representatives are paid a commission by Cenres Imports Ltd
on soliciting sales of “the DESIGNER COMB” to HAIR SALONS, DAY SPAS,
BOUTIQUES as well as to individuals.
c) Cenres Imports Ltd regularly hires local contractors to assist with
d) Retailers frequently repeat orders
e) Web sales are increasing due to the marketing at events, and are usually
guided to our distributors and agents in order to increase THEIR income,
which in return makes them purchase from Cenres Imports Ltd who
supports directly the talented crafts women and men in South Africa.
ANYONE WHO HAS AN INTEREST IN THIS GREAT, UNIQUE PRODUCT MAY
CONTACT CENRES IMPORTS LTD at: firstname.lastname@example.org
THE D/C'S QUALITY IS NOW BEING RECOGNIZED BY millions OF WOMEN AROUND
THE US, AND SALES OF the DESIGNER COMBS are growing steadily!
A much cheaper copy of our D/C has flooded the US and other markets, but these
"cheap" copies have proven to break after only one or two uses, they do NOT hold
the hair in place, and they do not carry any warranty.
the DESIGNER COMB D/C is guaranteed to last for a minimum of 1 year. If any
defect occurs within 1year due to material fault or fault in workmanship, the
D/C will be replaced immediately without questions asked.
The minimum retail price for a D/C-9 (9toothed classic) is $38 plus per unit. We
also offer a bridal version, beaded with original Swarovski crystals retailing from
In addition to our office/warehouse in Cottageville, SC , we now also have a small
office/warehouse space in SIGNAL HILL, CA.
We hope to establish a 3rd base soon in PHOENIX, ARIZONA.